Cova — A private wellness club.

Step out of the noise.
Into Cova.

A private members' wellness club arriving soon. Three studios. A sauna and cold-plunge suite. Co-working, treatment, and a quiet place to belong.

Register Your Interest →
Members150 maximum
Founders50 seats
Locked rate£150 / month

Not a gym.
A sanctuary,
by membership.

Cova is the antidote to mass-market fitness. We've shaped a private first-floor suite — height, light, quiet — into something rarely found in a UK gym: privacy.

Three private studios you book by the hour. A wellness suite with sauna, cold plunge and treatment room. A co-working lounge for the afternoons that don't feel like an afternoon at the office. Group classes by invitation.

Membership is capped. We do not chase scale. We design for the few who want it.

The offering

I — VIII
I

Private studios

Three soundproofed studios. Hyrox-spec strength and conditioning. Booked privately, by the hour. No queues. No mirrors-for-show.

II

Wellness suite

Finnish sauna, cold plunge, a treatment room held by a resident therapist. Restorative, ritual, and timed for unhurried use.

III

Health 360

Full-body composition scans, biomarker tracking and a quarterly read-out from a clinical partner. Wellness made measurable.

IV

Co-working lounge

Soft seating, focus desks, espresso. A members' space for afternoons that do not require a desk in a high street co-working farm.

V

The studio

A boutique class space for small-format strength, yoga, mobility, and invited practitioners. Hireable. Never overcrowded.

VI

Personal training

A bench of vetted independent trainers, paying to use our studios. You choose; we curate the standard. No house pressure, no upsell.

VII

Concierge access

One app for everything — studio booking, sauna slots, classes, scans, treatments. Smart access. No queues at the door.

VIII

By application

Founders' Circle is fifty seats at £150 per month. Membership is reviewed quarterly. Cova is, by design, kept small.

Founder Membership

Fifty seats. One rate.

Founders' Circle is the first fifty members. One rate, locked for the founding year. After that, founders keep priority access — and lasting founder privileges.

50 seats only
I

Founder

Full access to studios, wellness suite, co-working, classes and the lounge.

£150/month
Add Health 360 — +£50 / month.
Monthly scan, biomarker tracking, quarterly clinical read-out.
II

After Year One

Founders move onto any standard tier — and keep their founder privileges, for life.

For lifeprivileges retained
Founder privileges retained.
Priority booking. Waitlist immunity. Guest passes.
Register interest

Cova opens to fifty founders.
Tell us you are one of them.

We open Founders' Circle once the build begins. Register today and we'll send a private invitation before anyone else hears about it. No deposit. No commitment. We're listening.

No payment. No commitment. We'll write to you privately when Founders' Circle opens.

— ° —

Thank you. You're on the list.

You'll hear from us privately before Cova opens, and again on the morning Founders' Circle goes live. Watch your inbox — invitations are sent one at a time.

Questions worth answering.

What is this — and what isn't it?
Cova is a private members' wellness club. It is not a budget gym, a chain, or a co-working space with a treadmill. Three booked-by-the-hour studios, a wellness suite with sauna and cold plunge, a treatment room, a quiet co-working lounge, and Health 360 scans on demand. Membership is capped. By application.
Where is it?
Cova is opening in Edgbaston. More on the exact location is shared privately with registered members before launch.
When does it open?
Lease and fit-out are anticipated through 2026, with founder members invited first. Registered names are written to in order. Founder seats are released privately, not announced publicly.
Why £150 a month rather than £30?
Mass-market gyms recover cost through volume — they sell hundreds of memberships to break even. We don't. The price reflects what is rare: ceiling height, daylight, soundproofing, a studio you don't share, a sauna you don't queue for. Cova doesn't aim to be the cheapest gym. It aims to be the one worth belonging to.
What does the Founders' Circle actually get?
All-access membership at £150 / month, locked for the founding year. Optional Health 360 add-on for an extra £50 a month. After the founding year, founders move onto any standard tier and keep their founder privileges. Priority booking, waitlist immunity, and additional founder-only privileges are layered in over time.
Am I committing to anything by registering?
No. Registering puts you on the private list. When Founders' Circle opens to purchases, you'll be invited first. You decide then. No deposit is taken to register.